For corporate businesses in the financial sector, design, social media presence and branding can be considered trivial factors; understandably, financial service companies are more concerned with exerting their accountancy services as opposed to a ‘stand-out’ logo, they’re not a marketing company.
However, branding, especially in the corporate sector is not to be overlooked. Discover how businesses can elevate their accountancy offering through powerful and professional branding:
Reflect values into branding
Businesses should firstly define their values and convey them in their branding. If a business provides cutting-edge, easy-to-use accountancy software for their clients, then businesses should portray this visually, with simple copy and bold design.
Many accountancy firms fall under the dry, bureaucratic umbrella, so it is fundamental for businesses to stand out against the competition. For if clients are searching through a list of accountancy firms, a business’ original branding will differentiate theirs from the rest, influencing clients to choose theirs.
Ways to brand-up your accountancy business
Software – Brandle
Pandle is the only cloud accounting provider to offer a white labelling service; Brandle. We’ve incorporated this service into our software, as we understand the importance of branding for accountants.
Through Brandle, users can affordably deliver their own bookkeeping software, without having to outsource a team of developers and designers. Branded to their business, featuring their logo, font, colour scheme, users’ software will appear to their customers as if it their own, depicting no apparent affiliation to Pandle.
Branded accountancy software conveys a business’ professionalism, encouraging clients to invest their trust in a business’ service. Additionally, customised invoices, quotations and receipts help to convey a business’ credibility when requesting payment or offering a price to new clients.
Brandle is integrated into any domain of which has many perks of its own; it boosts brand credibility and generates traffic to the business’ domain, of which in turn will contribute to their digital marketing efforts.
And, businesses enjoy our software too! With over 20,000 Pandle users, we can confirm that our easy-to-use accountancy software, tailored to your brand, works for small businesses.
Small businesses also invest in accountancy firms who are in the digital loop, and what better way to reassure potential clients, then with bespoke software. For if accounting conundrums arise like Maxing Tax Digital, clients need not fret, the business has it under control.
Moreover, using Brandle maximises a business’ effectiveness and capability as an accountancy firm. The software exhibits a business’ capacity to adapt to advancing technological developments. And through delivering an efficient, current user interface, SME’s can rest assured with their finances; the business’ cloud-based accounting software, won’t fail to detect extraneous transaction errors.
Recent statistics show that a colossal “38% of people leave a website if the layout or design is unattractive” (Adobe) And not only that, when the remaining percentage persevere, what does a chaotic, slow, low-quality website say about business’ accountancy services? Businesses must ensure their website matches up to their offering. For instance, if a business’ software is intuitive and meant for all types of learner, it should deliver a sleek, minimal website, avoiding stressful, conflicting functionality.
Businesses should highlight excellent reviews and objectives and engage website visitors with stimulating content – via video, graphics – this effectively instils impressive statistics and core objectives into a visitor’s head-space, influencing potential clients to either convert or remember you in the future.
Structured web-page layouts suggest to clients that similarly you can process and organise your business’ finances. Additionally, a tailored user-experience will help to build relationships with new clients, conveying how you’re a genuine, flexible accountancy firm that offers real services and consequently, receives real results.
Using social media to engage new customers is fundamental for businesses – with 2.23 billion monthly active users on Facebook alone, it’s integral for businesses to get their accountancy firm seen by such a behemoth pool of online users. However, it’s important for businesses to get the tone right, especially when they’re representing their reputable accountancy business.
Businesses should share relevant news that will target potential clients and avoid: appearing hypocritical or bias, sharing inaccurate news, and posting conflicting viewpoints. Such behaviour can instil doubt in clients who may be considering signing up to a business’ services. Thus, businesses must provide relevant, accurate stats, to earn trust and generate ROI.
Be reactive; businesses should apply an appropriate personality to their branding. Clients are more likely to interact with a business’ firm via social media, if they feel they are communicating with a human, not a robot. Additionally, businesses can cast a human voice over social media to project their business as personal and interactive. This reflects how their business offers an individual service for different clients – they’re not a one-generic-solution-fits-all kind of firm.
Replying to comments and communicating via Facebook’s messenger is not only a technique used to appeal to Facebook’s algorithm, but a great way for businesses to exert their excellent customer service, whilst appearing consistently accessible.
Persistent interaction from a business online, can portray a business’ approachability and reactiveness; key components for clients to consider when signing up to an accountancy firm.
Lastly, businesses should only post and share content across platforms where and if appropriate – businesses should avoid forcing copy and engaging to merely remain active. Thus, accounting firms should identify their target channels, tone and audiences instead of aimlessly regurgitating extraneous content.
Instagram may not be as relevant or as effective for businesses as Twitter and LinkedIn could be. However, businesses shouldn’t post their videos via Twitter, just because Twitter is more applicable, they need to adjust their content relevantly, to suit the target platform, audience and branding.
Does your business’ branding misrepresent your accounting services? See how Brandle can tailor your accounting services to reflect a professional, trustworthy and reliable brand.